Full website conversion optimization services

How much money are you leaving on the table?

Visitors enter your site at different buying stages. Our experience working on 22 of the largest e-commerce websites in North America has demonstrated that an average of 30% of online shoppers are highly motivated in placing an order. But this high level of interest is not reflected in the 2.2% average ecommerce conversion rate. The question we hear consistently is why aren’t more online visitors purchasing? And more importantly, what can be done about it?

Results speak for themselves. At Invesp we have consistently:

Increased our clients online revenue by up to one third
Optimized client’s sales processes and boosted overall conversion rates
Improved visitor experience on client’s website
Delivered an average conversion rate of 14.56% in 2007 and an average conversion rate of 9.2% in the first 6 months of 2008. Read our case studies.

Whether you are developing a new website or in the process of enhancing an existing one, optimizing your conversion rate will translate into significant improvements in your bottom line. Contact us today to learn more and get started with an initial conversion optimization assessment.

Full e-commerce website conversion optimization pricing

Our full website optimization services relies on the Conversion Framework which will guide the development and optimization of every element on your website including site navigation, UI design, usability, and copy through the lens of personas. The Conversion Framework" provides a detailed methodology and a process that measures and diagnoses each page of your website against 250 optimization elements.

Ideal for: E-commerce companies that have a low website conversion rate and are looking for long term conversion optimization strategy.

Pricing:

Fixed fee model: The full website conversion optimization consulting service starts at $5,000 per month.
Pay per performance model: This model shifts the majority of the risk from you, the client, to us by requiring a small consulting fee plus a percentage of the overall increase in revenue as a result of the optimization achieved by our team.

Client Spotlight | Soufflon

Is conversion optimization the right solution?

An informed client is our best partner. Conversion optimization is the right choice only after you understand how your website is currently performing, how much revenue you should expect to achieve through optimization and what costs you will incur. When we present you with all of that information, you can you make an informed decision that is specific to your company. Our goal is to make sure that we can actually help you and that you will indeed see positive improvements in conversion as a result of engaging us.

But we understand that not all companies feel that conversion optimization is the ideal solution. With these companies we address two different perspectives:

First, there are those that assume they do not have the resources or budget to pursue optimization. While top management may appreciate the benefits of optimization work, it is yet another unchartered area where the company runs the risk of losing money. For these types of clients, we recommend starting on a smaller scale, minimizing the initial investment and risk. Seeing improvements through landing page optimization or conversion recommendation report gives management the confidence to move forward with larger scale projects such as full website optimization.

The second perspective is of those companies who are not aware of the benefits of conversion optimization in the first place. While marketing staff understands its importance, top management doesn’t want to hear about it. For these types of clients, we start with an assessment to identify the additional sales they can expect as a result of optimization. We then present the information to top management to discuss the impact of a delay in conversion optimization and lost revenue potential. This technique has a great response. Receive your initial assessment today or contact us for more information.

Still looking around?

If you are still in the process of investigating which solution works best for your company, or have limited budget or resources, visit our services page to learn more about landing pages and the conversion recommendation report. You can request a complimentary initial assessment that will provide you with a website health report indicating problem areas, insights if your site is a good candidate for conversion optimization and a comparison to other website in your industry or learn more about e-commerce optimization.

We update our blog regularly and provide many tips on how to solve conversion optimization problems. You can learn more about us and read some of our case studies.

We spend time every day talking to people and advising them of what solution may or may not work for them. We would love to hear from you, so contact us today.