This blog is brought to you by the team at Invesp, a conversion optimization company.
If you are attending the show, please stop by and see us at booth 564.
I will be down in Chicago with the few of our team members over the next few days meeting with clients and partners. So, if you are in the area and would like to talk about conversion optimization make sure to stop by our booth at the IRCE.
If you can’t make it to the show, we will most likely be holding a small dinner this coming Wednesday, so if you would like to join us, please email me: khalid at invesp.com.
I had a quick interview with WebProNews during smx west. The video is available on ustream.tv and titled: Khalid Saleh, President of Invesp, talks with WebProNews
In case you have missed it, I published a guest post on the Google website optimizer blog titled 25 Google Website Optimizer Tips for Better Product Pages.
If you are a regular reader of the Invesp blog, you know that we focus on ecommerce conversion rate optimization. While I find conversion optimization generally challenging, I believe that ecommerce conversion optimization is more difficult compared to optimizing other websites. CRO should be more than randomly throwing elements in a test script and hoping one of them will beat the original design. If you are looking for consistent results, you have to follow a methodology. In this post, I touched on the basics of product page optimization. Jump to the GWO blog and read the full post
During the last two weeks we analyzed our 2009 projects to assess the average improvements in conversion rates and increases in revenue our team helped clients achieve. Before we get to the numbers, we wanted to reiterate that 2009 was one of the most challenging years for our clients. Our projects for clients were focused on plugging the leaky faucet of online shoppers due to the external factors of the economic recession. Promotions, pricing structures, and free shipping became huge motivators and persuaders for the online shopper throughout the year.
And here are the results:
Continue reading 2009 – How did the recession impact your company?
Social media has exploded as an industry and changed the way businesses interact with their customers. Twitter, Facebook, and MySpace are drawing millions of people into active participation—and when you find millions of engaged people, you’ll find plenty of businesses trying to convince them to part with their money. For all the altruistic talk of companies connecting with human beings (that’s the social) the endgame is always going to be revenue (that’s the marketing).
Sometimes, however, the marketing and the social aspects fail in colossal fashion. And when that happens, we can all learn from and laugh at their mistakes. Here are six of the biggest crash-and-burns in the last 10 years of social media marketing.
Continue reading 6 Household Brands That Got The Taste of Social Media Backlash
Online marketing has evolved tremendously over the last decade. Within a single decade the interest and need for understanding this space has grown to insurmountable lengths. And there are the select few carrying forward…
In compiling our second ranking of the Invesp’s Top 100 Marketers, we struggled with determining the exact criterion because every marketer has made contributions. We determined that marketing your company, your products or yourself had to meet four requirements.
While speaking at SES Chicago, Dr. Ralph Wilson , from Web Marketing Today interviewed Ayat to talk about 5 ways to increase Your ecommerce conversion rate.
Since voting started on the 2009 top online marketers yesterday, I wanted to put a quick list of the twitter ids for the nominees. (names appear in alphabetical order)
I will be speaking at the SES Chicago conference this coming week (December 7-11) on Wednesday December 9th at the Pay-Per-Click Congruency Clinic from 2:30 – 3:45 pm. What we’ll be talking about:
“Pay-Per-Click Congruency Clinic
Crucial to creating successful Pay-Per-Click campaigns is developing messaging that is personalized and persuasive, but also congruent throughout each of the campaign’s elements. This clinic will review PPC campaigns offered up by audience volunteers, from ad to landing page and beyond, suggesting improvements at each step along the way.” (SESChicago)
Let’s connect! @ayat or e-mail me ayat at invesp dot com
Quick note: We just published the first installment of our Google website optimizer for Ecommerce. You can read our new article – 55 Google Website Optimizer Tips and Tricks.
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